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Feeling African designs and manufactures a range of innovative Wire Furniture, handmade by a group of formerly unemployed artisans from Philippi Township in Cape Town. Feeling African’s mission is to provide fresh, innovative handmade products with a South African origin to both Local and International Markets, something the company has been doing successfully for the past 10 years.
The owner of Feeling African, Willard Musarurwa, was chosen as a craft icon by Cape Craft and Design Institute. Its products have appeared in Elle Magazine, House and Leisure, The New York Times, Online Japan Magazine, and Business News and were used by the City of Cape Town for the World Cup 2010 and on the arrival of the Olympic Torch for the first time in South Africa.