Jamaica Inn Motor Resort Hotel, California, Matchbook

Unstruck | 1.5 x 4 inches 

During the Depression, Lion Match Company, a smaller competitor to match giant Diamond, decided to take matchbook advertising up a notch. Around 1935, Lion introduced, and trademarked, the concept of “feature matches,” which had advertising art on their covers as well as the matches themselves.
Despite Lion’s trademark, its novel concept was widely copied. (h/t Collector's Weekly)

Jamaica Inn Motor Resort Hotel, California, Matchbook

$30.00
Jamaica Inn Motor Resort Hotel, California, Matchbook Jamaica Inn Motor Resort Hotel, California, Matchbook
Jamaica Inn Motor Resort Hotel, California, Matchbook Jamaica Inn Motor Resort Hotel, California, Matchbook

Jamaica Inn Motor Resort Hotel, California, Matchbook

$30.00
$30.00

Unstruck | 1.5 x 4 inches 

During the Depression, Lion Match Company, a smaller competitor to match giant Diamond, decided to take matchbook advertising up a notch. Around 1935, Lion introduced, and trademarked, the concept of “feature matches,” which had advertising art on their covers as well as the matches themselves.
Despite Lion’s trademark, its novel concept was widely copied. (h/t Collector's Weekly)